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New IDM course offers a personal mentor for a year

The Institute of Direct Marketing (IDM) has announced that its new course for industry newcomers will be taught solely by Fellows of the IDM with delegates being allocated a personal and professional mentor for an entire year upon completion.

The course, entitled 'A newcomer's introduction to modern integrated direct marketing' launches in September.

IDM Programme Director, Joanna King, said: "The time is absolutely right for this new course. Today's direct marketing industry not only needs to attract new talent, but also to nurture newcomers in their long-term career growth.

"The course programme aims to do just that - tutors, from the crème de la crème of today's profession, will excite and inspire, while the mentoring programme will help sustain, guide and channel that enthusiasm longer term."

The IDM says delegates will learn about:

• Direct marketing as part of mainstream marketing
• Customer centric planning
• Data strategies in today's business
• Customer insights and the role of profiling and segmentation
• How modern direct marketing builds brands
• Integrated marketing communications and media planning
• The power of retention and development of customers
• Producing great on- and offline activity
• Evaluating your direct marketing programmes
• How to stay legal, decent and honest
• Working with agencies
• Working with the media
• Working with service providers

The full course programme can be viewed at: www.theidm.com/newcomers

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