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Home > News > January 2007 > 31 January 2007

Introductory intercultural workshops launched

Farnham Castle has launched a series of introductory intercultural training workshops. The courses are designed to improve the effectiveness of working relationships with colleagues in countries such as China, Japan and India.

"These days increasing numbers of employees in various organisations have international responsibilities," says Jeff Toms, director of marketing and client services at Farnham Castle.

"In order to contribute positively to development of overseas business they require the ability to interact with different cultures and understand the best ways of doing business within that culture. These workshops have been created to give practical advice to help staff gain a head-start in these critical aspects of international business life."

Farnham Castle says each of the training sessions includes a political and business update on the country, an in-depth examination of the key cultural issues of business interaction with that country, advice on improving communication skills and practical suggestions and strategies for immediate use.

"The acquisition of knowledge about local, social and business practices and the development of intercultural communication skills are essential for employees to conduct effective international business," confirms Toms.

"These workshops are the ideal introduction for staff within organisations operating internationally and those with a significant multi-cultural workforce."

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