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New courses from the Chartered Institute of Marketing

The Chartered Institute of Marketing has introduced two new courses designed to help marketers put sustainability on the business agenda.

The two workshops, 'Sustainability in Marketing' (1 day) and 'Developing a Sustainable Marketing Strategy' (2 days), aim to give marketers an overview of sustainability and the opportunity to assess its implications for marketing.

"It is the role of marketing to understand what customers or clients want and what they're concerned about and then translate that into success and profit," said Head of Insight, David Thorp.

"If marketers don't take on board the fact that they now play a major role in shaping the business agenda they are going to lose out to the competition that does.

"Unfortunately, many marketers have little idea of the relevance of sustainability in terms of its effect on value drivers such as turnover and brand reputation. Taken together, these workshops will help redress that and ensure they're better informed."

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