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Home > News > May 2007 > 14 May 2007

More Britons learning languages says Rosetta Stone

Language software provider Rosetta Stone (UK) has reported a 34% increase in UK sales of its language software to consumers in the first quarter of 2007, compared to the same period last year.

Of the 30 languages offered by Rosetta Stone, the biggest growth by far was in sales of the Turkish software, which saw an increase of 128%. This was followed by Spanish (68%) then Thai and Polish, both with an increase of 56%. Rosetta Stone also reported that Spanish overtook French as the most popular language.

Michael Lefante, marketing manager for Rosetta Stone, said: "Our increase in sales is significant and perhaps reflects the fact that more Britons are realising the many personal, professional and social benefits of learning a second language."

Top ten languages by sales Q1 2007:

  • Spanish
  • French
  • English
  • Italian
  • German
  • Portuguese
  • Arabic
  • Russian
  • Greek
  • Chinese

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