Training Reference - training, learning and development news

Browse topics

Home > News > July 2007 > 16 July 2007

Press Dispensary course aims to create PR wordsmiths

The Press Dispensary is running its next press release writing course on Tuesday 31 July, 2007, at Chevron, London.

The 'PR Copywriting Training' course is aimed at anyone in business who needs to write company announcements especially PR and marketing account executives, managers, junior copywriters and trainees.

Jo Chipchase, editorial director of Press Dispensary and course creator, said: "Long-suffering journalists see a lot of bad copy and, when writing press releases, it's important to cater for their needs by, for example, having a clear news angle at the start, structuring an announcement so the most important information appears first, using plain English, making contact details clear, and not ranting on about 'the latest exciting and innovative new solution'."

She adds: "It's as easy to estrange journalists as impress them, so it pays to put care and attention into a press release. At Press Dispensary, it never ceases to amaze us that even seasoned industry professionals send out releases containing major flaws - such as no clear news angle, bad grammar and spelling, or the main points of the story buried half way down where the journalist may not read them. It's never too early or late to brush up on your press release writing skills."

For more information about the Press Dispensary's PR Copywriting Training course, visit:

Training Reference is not responsible for the content of external Internet sites.

Training and development books

Discover books on a variety of training and development topics at the Training Reference Bookshop

Source suppliers

Visit the Training Reference Directory to view supplier details for a wide range of courses, products and services.

Sponsored links

Back to top   

Source suppliers

Visit the Training Reference Directory to source suppliers for a wide range of training courses, products & services.

Sponsored links


Receive our FREE newsletter and keep up-to-date with the latest information. Click here to subscribe

Training Reference accepts no liability or responsibility for any direct, indirect or consequential loss or damage caused by the user's reliance on any information, material or advice published on, or accessed from, this website. Users of this website are encouraged to verify information received with other sources. E&OE. All trademarks acknowledged. © Copyright Training Reference 2003 - 2007