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Home > News > January 2007 > 23 January 2007

Action International re-brands as ActionCOACH

Business coaching organisation Action International has just changed its name to ActionCOACH as part of a major re-branding exercise.

According to ActionCOACH, the decision to choose a new name comes following research by the company which indicated that the new ActionCOACH brand has a much stronger association with their core business coaching activity.

Jodie Shaw, ActionCOACH's chief marketing officer, said: "Although the Action International name has seen us develop in a successful multinational business coaching organisation, we believe that the new ActionCOACH brand will help us achieve even higher levels of awareness within the business community.

"Small-to-medium businesses are the engine room of most world economies and their success is crucial if we are to achieve our vision of 'World Abundance through Business Re-Education'."

In the UK, ActionCOACH offers a range of coaching services ranging from one-time seminars & training events to extended, one-on-one business coaching. In addition, business owners can participate in ProfitCLUB, a network of business building workshops held across the country, or join ActionCLUB, a 14 week programme which focusses on everything from setting goals through to team building, marketing & sales.

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