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Home > News > May 2007 > 01 May 2007

BCI launches regulatory e-learning initiative

The Broadcasting Commission of Ireland (BCI) has selected Brightwave to develop, launch and host their pilot e-learning initiative.

The e-learning programme will focus on the Irish General Advertising Code and is designed for use by Ireland's broadcasters.

The programme will be hosted by Brightwave on their Launch & Track LMS will consist of an information resource as well as learning modules that utilise interactive scenarios and situational simulations.

Brightwave says the scenarios are designed to challenge learners to apply the objectives of the code to specific instances through dilemmas, decision points and questioning.

Learners will be able to access the BCI branded portal through the Commission's website. The programme will be the first component of what the BCI intends to become a dedicated e-learning portal for all of Ireland's broadcasters.

Bryan Krafchik, principal consultant at Brightwave, said: "e-Learning initiatives best achieve long-term success where the client has the means to take control and ownership of the programme itself. Therefore, transferring our knowledge and expertise to the BCI will be critical in this regard.

"The portal-based approach we are developing for the Broadcasting Commission of Ireland is scalable to meet the anticipated growth in demand for e-learning provision."

Declan Mc Loughlin, broadcasting standards officer at the Broadcasting Commission of Ireland, said: "As this programme is our first e-learning initiative we needed to feel very confident with the supplier.

"Brightwave demonstrated a full understanding of our requirements making them the preferred choice to work with on developing this e-learning programme. We also felt that the e-learning should take a coordinating role that would progress our regulatory training and Brightwave's previous work demonstrated that they can help us to achieve this."

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