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Home > News > January 2004 > 06-Jan-2004

Branson tops 'celebrity trainer' poll

A study claims more people would rather learn from Richard Branson than prime minister Tony Blair.

That's the result of research conducted by Parity which showed 67% of the 226 people surveyed placed the British entrepreneur as their ideal ‘celebrity trainer'. In joint second place came Rupert Murdoch and John Harvey-Jones, each backed by a quarter of those polled.

Participants were asked to indicate their top three ideal trainers from the business world, as part of an investigation into what makes a good instructor. Although behind Branson, Tony Blair did make it into the top five - 19% wanted to learn from the PM.

"Success seems to stick in people's minds, and an entrepreneurial spirit counts for a lot," said Barbara Greenway, managing director at Parity's Training Division. "As life-long learning becomes a reality in the modern business world, individuals are becoming more responsible for their own development and are looking for inspiration from people who have achieved something significant whatever their profession."

"Few get the opportunity to be trained by a famous person," Greenway continued. "Even so, the experience and credibility of the trainer should influence the courses you select. People learn from people. Whatever delivery mechanism an organisation might chose to train their staff, delegates most want to ask ‘how did you do it?' and get an insider's view."

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