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Home > News > November 2006 > 14 November 2006

Enterprise Week launch for GCSE/BTEC computer game

A new computer game has been launched that aims to help GCSE and BTEC Business Studies students enhance their enterprise skills.

Developed by PIXELearning, Business Success, will be officially launched by Edexcel on Thursday 16 November, during Enterprise Week (13-19 November 2006).

The strategy game covers a three year life cycle of a product, addressing subjects such as finance, marketing, operations and external influences.

Jerry Jarvis, Edexcel's managing director, said: "Enterprise education can help raise aspirations and develop valuable skills for both higher education and employment. Students enjoy being given the autonomy to tackle relevant problems, take responsibility for their own actions, engage in real issues and evaluate the outcomes of their decisions. And business strongly supports the acquisition of entrepreneurial attributes as an important factor in developing a skilled workforce and a dynamic economy."

Throughout Enterprise Week, students studying Edexcel's Business Studies GCSE at schools in and around Coventry will be playing the game in a virtual 'league'. The winning student will win an iPod for themselves and a copy of the game for their school. Edexcel says one copy of the game enables teachers to give their students unlimited access for one year.

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