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Home > News > May 2007 > 15 May 2007

Punch Taverns training course hits a century

Punch Taverns has just delivered its 100th Profit Through Quality training course for its licensees and their staff with 60 delegates attending the latest event at the Village Hotel, Bury, Lancashire.

The training course was launched in April 2005 with the aim of helping licensees boost their business performance through improved retail standards. The 100th event means that 30% of the Punch leased estate has attended 3,722 delegates from 2,132 pubs nationwide.

Course content includes the perfect draught dispense, opportunities for wine sales, effective merchandising, reducing product wastage, serving quality spirits and mixers and responsible retailing.

Kiernan Lynch, Punch's retail standards operations manager said: "We are training retailers on a huge scale and delivering the message that today's customers expect all round quality.

"This is particularly relevant with the approach of the smoking ban in England, coming into force from 1 July. This gives all our pubs an opportunity to retain and attract new customers into our venues who may not have visited due to the smoky atmosphere. But they will only stay and return if our estate delivers the very highest standards in terms of quality amenities and service.

"This course demonstrates how much profit is potentially lost through poor retail standards, as well as the positive impact effective merchandising and good product knowledge can have on the bottom line. Over 95% of attendees say they would recommend the course to others, with an approval rating of the course of 4.6 out of 5 which speaks for itself."

The Profit Through Quality course was awarded the 2005 National Innkeeping Training Award (NITA) for Innovation in Training by the British Institute of Innkeeping.

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