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New LMS report available

Bersin & Associates has announced the availability of its latest report, "Learning Management Systems 2004: Facts, Practical Analysis, and Trends."

Targeted to corporate buyers, LMS suppliers, and learning-related consultants, the 126-page report looks in detail at the $380 million market, which is expected to grow approximately 16% over the next year.

The study incorporates feedback from six different surveys of more than 10,000 learning professionals, as well as hundreds of detailed interviews with corporate buyers and LMS users and briefings with 17 LMS suppliers - all conducted between Autumn 2003 and Spring 2004.

"Our ongoing research into the LMS market has yielded some significant findings that are valuable to buyers and vendors alike," said Josh Bersin, president and founder. "For instance, this year's study shows that 55% of buyers surveyed purchased an LMS in order to implement corporate-wide skills and competency initiatives. However, after asking the same question about progress over the last several years, we've observed that competency initiatives are always ‘one to two years away' from completion. This shows a huge disconnect between purchase expectations and the actual, practical use of the systems."

"When we input all data related to realizing value of investment, we find that corporate buyers give a B- to their LMS investments. Other gaps between expectations and actual benefits include integration with off-the-shelf content and reporting."

"This report is thorough and objective, in keeping with Bersin & Associates' unbiased approach to covering the e-learning market overall," said Nancy Campbell, vice president of marketing for SumTotal Systems. "Reading this one document will measurably improve your odds of success when selecting and deploying your own LMS."

The Bersin report compares LMS suppliers (only those with significant market share are included) using a variety of factors, including revenue, number of clients, number of employees, size of service organisation, key industry segments served, and service offerings.

It also includes Bersin & Associates' Market Map™, a visual view of the LMS market based on documented feature sets and solution scopes. The LMS Market Map offers corporate buyers a way to determine which available solutions they should consider based on required functionality sets and the scope of the planned implementation.

The report analyses issues impacting the purchase and ongoing use of LMSs, including reporting and analytics capabilities, integration with HR systems, blended learning program management, performance management, and content management.

Different implementation models are also outlined, with discussion on the challenges, costs, and time requirements associated with each.

The report is available at $695 per copy through July 15 and $795 subsequently. For more details on the study, including a table of contents and a list of LMS suppliers profiled, go to http://store.bersinassociates.com/bersinassociates/lms-2004.html.

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