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Students help with recruitment campaign

Students at a school in Richmond are the creative minds behind a new digital marketing drive, launched by the Training and Development Agency for Schools (TDA), to encourage graduates and professionals with IT expertise to become teachers.

The year 9 students were set a brief and taught how to design and produce an e-mail using html. They were also given a copywriting lesson to create the e-mail's tag line, responding to the statement 'Why I like ICT'.

The winning entry, which was selected for its creative and professional use of Photoshop by staff at direct marketing agency Draftfcb, will be distributed to potential ICT teachers. The winning students visited Draftfcb earlier this week to learn about and help with final production of the e-mail.

According to the TDA, information and communication technology (ICT) teaching is an increasingly popular career choice. The organisation says the number of people qualifying to teach ICT has almost tripled in the past five years, from 395 in the academic year 2000/1 to 1,116 in 2004/5. And nearly half (48 per cent) of those who qualified in 2004/5 were career changer teachers who had worked in other industries beforehand. There are 1,119 places on ICT teacher training courses for the 2007/8 academic year.

Graham Holley, chief executive of the TDA, said: "Increasing numbers of IT graduates and professionals are choosing to bring their expertise into teaching. ICT in schools is no longer about basic computing skills. Today's curriculum reflects the scope of modern technology and includes subjects as diverse as graphic design and web development.

"More importantly, the curriculum for ICT is continually changing to allow teachers, and their pupils, to stay at the forefront of new technology. There are also attractive financial benefits, including competitive starting salaries and training bursaries for postgraduate students."

For more information about becoming an ICT teacher, visit

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