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Home > News > April 2006 > 12-Apr-2006

Online sales training aimed at professional firms

Professional service suppliers such as lawyers, engineers, and even private medical practices will have to start selling themselves more professionally if they are to survive in today's increasingly competitive market place, according to training firm Sales 101.

The company believes that 'selling' is still a dirty word for most professionals who have traditionally relied on referrals to win new business.

Perry Burns, chief sales officer at Sales 101, said: "Sadly for them, this is no longer the case. With more and more professional services becoming available on the web through non traditional outlets and stiff competition on pricing, a wide range of professionals now have to face up to the fact they need to sell to survive.

"The problem stems from a reluctance to engage in the commercial business of selling themselves to potential new customers."

Sales 101 has launched two new online training syllabuses aimed at helping professionals to improve their sales performance.

The Sales Academy offers 50 hours of online video, lectures and interactive sessions under seven subject headings: sales and marketing; negotiation; managing your business; being a manager; customer service; coaching and leadership.

Alternatively the Sales 101 Boot Camp offers seven modules: starting the sale; progressing and closing the sale; communicating with the client; running effective sales presentations and demonstrations; understanding the customer; creating a sales plan; and how to manage yourself to enhance your sales performance.

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