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Home > News > March 2007 > 26 March 2007

Chartered Institute of Marketing publishes training guide

The Chartered Institute of Marketing has produced a new booklet entitled 'A practical guide for marketing managers for effective individual and team development'.

According to the Institute, if marketing teams are to respond effectively to changes in the business and consumer environments then training and development is key to that success.

Geoff Hurst, The Institute's marketing director, said: "There are many benefits in making sure that your marketing team receive continuous training and development.

"Apart from the obvious one of updating marketers on developments in a rapidly changing environment, improving motivation, employee retention, job satisfaction and the ability of the marketing team to adapt and change all benefit the business."

The Institute says the booklet looks at what training and development can bring to a company or organisation; ways of identifying training needs and the options available for both teams and individuals; and how recent age discrimination legislation will affect training and development needs.

For information on how to obtain a copy of the booklet, contact The Chartered Institute of Marketing on 01628 427200.

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Chartered Institute of Marketing

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