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Home > News > June 2007 > 28 June 2007

Team building days - a waste of time and money or a valuable business tool?

Whether it's a go-carting grand prix or an adrenalin filled day on a high ropes course team building days have a mixed reputation. Some view them as an expensive waste of both time and money whereas others consider them to be an important part of the overall business strategy.

According to Simon Warner, business manager of Thorpe Molloy Recruitment well planned team building events can be extremely productive and result in a positive impact on the business's bottom line.

Warner suggests that team building days can add value if team work plays an important role in your company. "Our staff work as part of a team but also have individual incentives; team building events help to promote the skills that are necessary for effective team work."

He adds, "To ensure that the impact of the team building event is not lost is it vital to carry out follow up activities in the work place. This serves to reinforce the fact that team building is an important part of each person's professional development.

"If you fail to follow up on team building activities you run the risk of being seen to merely pay lip service to the idea of team building and your staff will view any future team building activities as a jolly."

Warner believes some companies might shy away from the thought of setting up and running a team building event because of the expenditure involved. Not only is there the visible outlay including the activity cost to consider but also the invisible expenses such as the lost work hours which could potentially result in lost business.

These costs should be viewed as an investment in business development says Warner. "If the team building event is successful then the business will reap the rewards in terms of enthused, refreshed and energised staff."

"In our experience team building events are a valuable resource and one that is used to great effect. Not only do they serve to motivate the teams and therefore impact on the business bottom line but they are also a valuable tool in terms of staff retention."

Warner continues, "Obviously offering a competitive remuneration package is one way of trying to ensure that key personnel are retained however effective team building events can also help achieve this goal. It helps to reinforce to staff that they are valued by the company and shows them that you are investing in their development."

Companies that don't invest in team building are potentially missing a trick, according to Warner. "Team building activities can break down perceived barriers between junior and senior staff. As everyone interacts on a level playing field team building exercises can make senior staff appear more approachable thus promoting cross company communication."

"At the end of the day team building events have a serious side but should also be fun and enjoyable for all concerned," concludes Warner.

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Thorpe Molloy Recruitment

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