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Sales and marketing training

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my-skills to offer free resources for account holders
Online publisher my-skills has announced the launch of its free resources for customers and website users who sign up for a member account.

Chartered Institute of Marketing launches 2007-2008 directory
The Chartered Institute of Marketing has published a new directory of courses. The 2007-2008 directory outlines the full range of workshops and short-courses that the Institute offers.

Business simulations suite launched in UK
Tata Interactive Systems has launched its TOPSIM suite of business simulations in the UK. The TOPSIM launch took place at the Tanaka Business School at Imperial College, London.

CIPR launches online diploma
The Chartered Institute of Public Relations (CIPR) has launched the CIPR Online Diploma.

Chartered Institute of Marketing publishes training guide
The Chartered Institute of Marketing has produced a new booklet entitled 'A practical guide for marketing managers for effective individual and team development'.

Press Dispensary announces PR Copywriting course dates
Press release services company Press Dispensary has announced dates for its PR Copywriting course at locations around the UK.

SMEs taking marketing more seriously, says Institute
According to research conducted by The Chartered Institute of Marketing, workshops on the fundamentals of marketing and marketing communications are now the most popular.

New courses from the Chartered Institute of Marketing
The Chartered Institute of Marketing has introduced two new courses designed to help marketers put sustainability on the business agenda.

National standards in sales and marketing launched
The Marketing and Sales Standards Setting Body (MSSSB) have launched their national standards in marketing, marketing communications and sales.

Learndirect business launches 'The Apprentice'
Hot on the heels of the highly popular and BAFTA award-winning television programme, 'The Apprentice', comes a new training programme from learndirect business based on the format of the show.

Online sales training aimed at professional firms
Professional service suppliers such as lawyers, engineers, and even private medical practices will have to start selling themselves more professionally if they are to survive in today's increasingly competitive market place, according to training firm Sales 101.

Futuremedia to develop e-learning for sales academy
e-Learning provider Futuremedia is to develop an e-learning training programme for the newly established OKI Printing Solutions Business School and its EMEA Sales Academy.

MTD launches sales training and development division
Management Training and Development Ltd (MTD) has launched a new sales training and development division, MTD Sales Training. The company says its new division will focus solely on improving the effectiveness and performance of sales staff, and will specialise in business to business, retail sales and telephone training.

Renault uses drama to inject 'va va voom' into its sales training
A drama-based training session, involving professional actors, has helped the sales team at Renault’s UK parts and accessories business to meet its targets.

NCC Education to offer sales & marketing qualifications from the ISMM NCC Education and the Institute of Sales and Marketing Management (ISMM) have announced a partnership that will enable NCC Education to offer the ISMM's sales and marketing qualifications to its customers worldwide.

Prosell work with Lafarge on sales team development
Training and development company Prosell has extended its long-term relationship with building materials supplier Lafarge through a project to develop Lafarge's Account Management and Internal Sales Management teams within its Roofing organisation.

Abbey pilots sales training programme

Abbey has launched a sales training programme to help turn its rebranding efforts into stronger relationships with its customers. The Bank is keen to get closer to its 18 million customers and part of this refocusing included setting up a new telephone unit in Belfast called ‘Customer Outreach'.

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Research and reports

Buyers give their views on suppliers’ sales skills
A new survey from sales training provider TACK International has found that 59% of buyers think that suppliers’ salespeople are fair to poor at using the telephone.

Sales – a decisive element of business success

Research by the Government's Marketing and Sales Standards Setting Body (MSSSB) reveals sales as a fast growing profession.

Survey reveals need for more investment in sales force training

Sales Challenge Limited, in conjunction with the Institute of Sales & Marketing Management, has announced the results of its survey into the training needs of Sales Directors which found that sales professionals across the UK believe that effective training of their sales teams is critical to the bottom line of their companies.

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Article archive

Acquiring skills for effective selling
A perspective on acquiring selling skills from Gazing Performance. The article discusses whether selling is an art or a science and includes a guide on the steps to take to improve your selling skills.

Abbey navigates around the jargon
When Abbey opened a dedicated call centre in Belfast it wanted to give its staff the requisite skills that would allow them to deal efficiently and confidently with customers. This case study looks at a training programme that aimed to reconcile the bank's promise to ‘get rid of financial jargon' with the high level of complexity involved in selling personal financial products.

Integrating the sales forces from two merged companies
Pinewood Studios and Shepperton Studios are two famous British film studios whose rivalry stretches back over many years. Following their merger in 2001, it was not surprising that both sales teams found it difficult to quickly adapt to a situation which now saw them joined as one. But using a Strategic Sales training course from Gazing Performance Ltd, Nick Smith, the Sales and Marketing Director was able to accelerate the integration process and create a cohesive team more quickly.

Helping call centre staff achieve higher sales levels
A fifty per cent increase in sales has been achieved by Avis as a result of adopting the skills learnt from a highly innovative sales training course supplied by training company Gazing Performance Ltd.

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