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Home > News > October 2004 > 12-Oct-2004

New book on blended learning released

Bersin & Associates have announced the availability of "The Blended Learning Book: Best Practices, Proven Methodologies, and Lessons Learned," written by Josh Bersin and published by Pfeiffer, a division of John Wiley & Sons.

The 352-page book is based on three years of research, hundreds of interviews with learning professionals and executives, and consulting engagements with Fortune 500 companies, government organisations, and system and software providers. In addition to providing a definition of blended learning and a context for its use in today’s training environments, the book walks readers through the planning, budgeting, building, managing, and measuring of blended learning programs.

The book also includes details on more than 20 case studies - including descriptions of blended learning initiatives used by British Telecom, CNA Insurance, U.S. Navy, Kinko’s, NCR, and Roche Pharmaceuticals – as well as a financial overview, program checklist, and business strategies.

"Blended learning is becoming increasingly important in today’s training environments," said Josh Bersin, founder and principal of Bersin & Associates. "Our research projects that blended learning techniques will be used in up to one-third of all corporate training programs within the next two to three years. Yet, there’s very limited information available about building effective blended learning programs that take advantage of newly emerging rapid e-learning tools, off-the-shelf resources, virtual classroom technologies, and other training elements.

"’The Blended Learning Book’ is designed to give learning professionals and executives a guidebook to combining the latest technologies with traditional training models to create high-impact programs that drive superior business results."

Readers of the ’The Blended Learning Book’ will find:

  • Five blended learning models that have proved successful
  • A detailed review of 16 media options for blended learning and a road map to selecting the media to best meet programme objectives
  • A solid methodology to develop the budget, select infrastructure, develop content, and manage a blended learning programme
  • Guidance on appropriate and effective uses of self-paced study including e-learning, instructor-led training, on-the-job assignments, and other instructional resources
  • A set of "lessons learned" in every chapter
  • An accompanying website with up-to-date techniques, new case studies, and job aids

"The use of multiple learning delivery channels is core to our learning vision and strategy," said Bob Dean, chief learning officer of Grant Thornton LLP. Bersin’s book gives readers valuable insights developed through years of experience. The information it contains will minimize false starts and unrealistic expectations and foster faster success. This book should be on the ‘must read’ list for any training professional."

External links

The Blended Learning Book cover image

Use the links below to go straight
to the information page for
'The Blended Learning Book' at:

Amazon.co.uk

or

Amazon.com

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