Training Reference UK, a free resource for learning and development professionals responsible for personal, team and organisational development
Click here to visit the PTP website
  News
| Site map | Newsletter | Search |

Home

News

Topics

Events calendar

Resources

Books

Directory

Receive our FREE newsletter and keep up-to-date with the latest information. Click here to subscribe

 

Home > News > June 2005 > 09-Jun-2005

CPM takes blended approach to leadership training

Field marketing agency CPM is using an online learning course from Balance Learning to create a blended approach to leadership training for its 300 managers and team leaders.

Called Leadership and Teamwork, the online course covers a range of topics including how to adopt a facilitative style of leadership and how to set guidelines for performance, establish clear goals and grow a team through its stages.

"When we saw Balance Learning’s online course, we felt the content was exactly right for us," said Debbie Clifford, CPM’s Training Manager. "It had everything you need to know to be a good manager.

“We decided to design our own workshop around the course content. By blending face-to-face and online learning, we were able to keep this workshop short and focussed, thus ensuring that people don’t need to spend large amounts of time away from the workplace for training."

Accredited by the Institute of Leadership & Management, Leadership and Teamwork includes video scenarios, interactive exercises and pre and post-course tests.

"The online course is very easy to use," said Debbie Clifford. "It highlights the key skills, so when the participants attend the workshop, they know what they need to do to effect a change that will make them better at their job. This makes them much more receptive to the workshop.

“They can also start to put some of the theory into practice beforehand, which means they can use their workshop time productively to discuss their experiences in a supportive environment."

CPM is creating dedicated learning rooms at each of its five UK office sites, where its managers and team leaders will access the online learning. The workshops - which will recap on the learning messages and help individuals implement behavioural change - will be run fortnightly for groups of managers and team leaders from different office sites.

"We want to create a true learning environment because it can be difficult to concentrate on learning whilst you are at your desk," said Debbie Clifford. "One of the great things about the online learning course is that it delivers consistent training messages every time. We can use it to train any newly-recruited managers in the future."

External links

Balance Learning

CPM

Training Reference is not responsible for the content of external Internet sites

Related Information

For related news, case studies, articles and research, visit our blended learning home page

Home << Back to News Index << Back to Top

Suppliers Guide
Click here to find suppliers of training courses, products & services
Source suppliers
for a wide range of training courses, products & services.
Click here


     
Training Reference accepts no liability or responsibility for any direct, indirect or consequential loss
or damage caused by the user's reliance on any information, material or advice published on, or
accessed from, this website. Users of this website are encouraged to verify information received with
other sources. E&OE. All trademarks acknowledged. © Copyright Training Reference 2003 - 2006