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Home > News > January 2005 > 27-Jan-2005

Unica sponsors IDM evening events

Unica has signed an exclusive sponsorship deal with the IDM for its forthcoming series of members' evening events in London.

The events, which run until July 2005, feature speakers including IAB Founder, Danny Meadows Klue and Simon Uwins, Marketing Director of Tesco and cover topics as diverse as award-winning websites and B2B lead generation.

Unica, an enterprise marketing management solutions provider, is also offering all event attendees free White Papers on the latest marketing technologies, complementary memory sticks and the chance to win an iPod.

Attendance at IDM events can be credited to the new IDM Continuing Professional Development (CPD) Awards scheme which launched earlier this year.

Sara Richter, European Marketing Director of Unica said, "We are delighted to be supporting the IDM's successful and popular evening events programme and hope our contribution will encourage even more marketers to add to their knowledge pool and CPD record by coming along to these valuable and informative events."

Caroline Robertson, Membership Director at The IDM added, "Our partnership with Unica forms a perfect alliance for our members and their guests. In practise it means our event attendees receive top level face-to-face briefings supplemented by intelligent and insightful papers. Together these will ensure event delegates keep their applicable marketing knowledge bang up to date."

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The full programme of IDM Membership's events can be seen at:

To find out more about the IDM's CPD Award scheme visit:

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