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Home > News > June 2005 > 02-Jun-2005

Bersin & Associates releases update on rapid e-learning market

Research and advisory firm Bersin & Associates has released a new report on rapid e-learning.

The study, 'Rapid e-Learning: What Works 2005', includes 10 case studies describing the use and results of rapid e-learning in major corporations and overviews of 17 products in the rapid e-learning category. The report expands on the first version published in August 2004.

Bersin analysts define rapid e-learning as web-based training programs - often based on PowerPoint presentations or other in-house documents - that can be created in a few weeks and are authored largely by subject-matter-experts.

According to Bersin & Associates, rapid e-learning is best suited for information broadcast and critical knowledge transfer. They add that rapid e-learning initiatives typically have limited budgets, extreme turnaround deadlines and short shelf lives; and require training professionals and instructional designers to assume facilitative and coaching roles and increase interaction with business units.

"The growth of this market niche is directly related to two primary drivers: the demand for faster deployment of tactical training and the need to more efficiently use subject matter experts in training initiatives," said Josh Bersin, president and founder.

"We estimate that rapid e-learning grew 80% over the last year and will continue to grow at an annual compound rate of 40 to 50% over the next two years. Recent surveys show that a whopping 72% of all training challenges are time critical - the sweet spot for rapid e-learning."

The rapid e-learning study is part of Bersin & Associates' What Works series. The entire study is available at no cost to enterprise subscribers of Bersin & Associates' e-Learning Research Center. Non-subscribers can purchase the report for $395 per copy.

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