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IDM commissions e-learning from Trainer1
The Institute of Direct Marketing (IDM) has commissioned e-learning company Trainer1 to develop and produce e-learning materials relating to its professional qualifications programme.
Neil Morris, the IDM's deputy managing director, said: "There's an acute shortage of people with modern direct, data and digital marketing skills. That is why IDM qualifications are sought by employers and highly prized by career-minded individuals.
"It is important for the overall health of 'UK plc' that, in today's fast-moving business world, we give as many people as possible to opportunity to learn the techniques of direct, data and digital marketing - and that means making these available via e-learning materials as well as via more traditional methods of tuition.
"In that way, we are catering for a wider range of learning preferences among students as well as making these vital practices and techniques available to a much wider audience.
"We are delighted that Trainer1, with its many years of e-learning development expertise and impressive and prestigious list of current clients, is helping us to develop these new learning materials."
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