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Home > News > January 2006 > 26-Jan-2006

Bulldog chooses Brightwave for online induction

Bulldog Communications has chosen to work with e-learning company Brightwave to develop an online induction programme.

Simon Daniels, head of learning and development at the broadband and telephony services provider, said: "We are growing rapidly so having a consistent induction programme in place became vital to our ability to successfully compete.

"Being a technology led company, e-learning is very much in line with our company culture. It helps us to cut down the time of induction and it's also seen as an innovative way of introducing people to the organisation."

Commenting on his company's approach to the project, Sambit Mohapatra, Brightwave's director of sales and marketing, said: "In Bulldog's case we felt that a phased approach would help them maximise impact and gain continuous buy-in from the new joiners while their motivation is at the highest level.

"The approach starts at the recruitment stage with a high impact multimedia trailer designed to keep the potential candidate interested. Apart from reducing pre-joining drop outs, this is also an opportunity to educate prospective joiners before they join the company so that the transition to the job role is faster.

"After accepting a job offer, the new joiner then gets access to a pre-induction course to educate them further about the company, and when they finally join the company they get access to a full e-learning programme that introduces them to the company's processes and policies."

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