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Top names to speak at World of Learning Conference

Leading industry speakers have been lined up to provide an insight into the latest trends in business learning and development at the World of Learning Conference 2004. The event takes place at the NEC, Birmingham on 17 & 18 November 2004.

According to the organisers, the World of Learning conference programme has been specifically formulated following extensive research to identify the most pressing issues in the industry today. It will focus on the key strategic issues facing training professionals, as well as the practicalities of implementing integrated solutions.

"The World of Learning Conference addresses the most important learning and development issues facing businesses today", said Alison Church, Senior Conference Producer at World of Learning 2004. "For example, research has shown that training departments continually have to meet the challenge of proving the business benefits of people development and how it transfers back to the workplace - these are just two of the key topics being focused on at the event."

The conference programme covers a wealth of learning issues including:

  • Transferring learning back to the workplace
  • Securing staff buy-in to training
  • Establishing a true blended solution
  • Developing an effective learning and development function
  • How to improve soft skills through drama-based training
  • Constructing a learning culture
  • Developing managers and leaders

Among the host of leading-edge companies presenting case studies are the Child Support Agency, BBC, Sun Microsystems, the Royal Air Force, the Cabinet Office, Centrica, ICI Paints and Royal Mail. Each day will begin and end with a free address:

• Free Opening Address: 17 November 2004

How can you maximise business performance through training and development?

Dr Dean Spitzer, Managing Consultant - Learning & Performance, IBM Corporation USA, will consider how organisations can gain competitive edge through investing in people development.

• Free Keynote Address: 18 November 2004

How can you demonstrate correlations between skills investment and company performance?

Jane Massy, Workplace Training and Performance Consultant and leading industry analyst, will discuss global developments in measuring return on investment, identifying how benchmarking techniques are changing, and how to ensure that the right measurement methodologies are employed.

• Free Closing Keynote: 17 November

Clive Shepherd, Director of e-Learning at The Training Foundation, will share his expertise on the role of e-learning within the context of blended solutions and considering questions such as 'can e-learning really stand alone?' and 'does e-learning suit all learners?'

• Free Event Closing Keynote: 18 November

Susan Pember, Director of the Adult Basic Skills Strategy Unit at the Department for Education and Skills closes the event with an outline of the government's action on improving basic skill levels in the UK

For more information on all aspects of the event please visit

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