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A new image for the matrix quality standard

The matrix quality standard has undergone a makeover and is being re-launched with new, more distinctive imagery.

The matrix Standard is the outcome-based quality framework for the development of people, through effective delivery of information, advice and guidance. During the last two years well over 800 private and public sector organisations have been successful in achieving the Standard.

Having recently celebrated its second anniversary, It was considered timely to review the brand and its associated materials.

This move is intended to make print and online communications more inspiring and recognisable. As part of the development of the brand's visual identity, a new colour palette has been adopted and the decision taken to ensure all communications are specifically focused on the key client groups. One aspect of this development is the use of visual imagery based around an original sculpture (above) that has been commissioned exclusively for the matrix Standard and will be featured throughout all future materials.

During the next three months, the current suite of matrix documents are being revised, re-branded and tailored to the needs of the audience groups in the private and public sectors. The first of these to be completed is a new pocket-size booklet that focuses on the ten elements of the matrix Standard (copies are available electronically at

The matrix Standard is useful for employers who are committed to developing their people, as well as organisations engaged in delivering information, advice and guidance to clients on work, careers, education, work-based learning, life skills and vocational training. The matrix Standard has ten elements, five focus on delivery of the service and five are about managing the service.

ENTO is the custodian of the matrix Standard and acts as the standard-setting body for the matrix Standard, having been appointed to the role by the Department for Education and Skills in April 2003. ENTO's other areas of activity include responsibility for developing and promoting national occupational standards and vocational qualifications in learning and development; health and safety; personnel; advice and guidance; recruitment consultancy; trade union officers.

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ENTO, The matrix Standard

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