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Home > News > September 2004 > 23-Sep-2004

CIPD to launch coaching standards

The Chartered Institute of Personnel and Development (CIPD) have announced plans to launch a draft set of professional standards for the coaching profession.

"Coaching is the fastest growing training practice but there is growing concern about the lack of accreditation and regulation of providers", said Judy Whittaker, CIPD Director, Membership and Education. "As the leading body for all those specialising in the management and development of people we are well placed to plug this gap. We have developed draft professional standards designed to meet the needs of coaches and their prospective clients. We will be consulting our members and leading education providers before finalising the new standards."

The standards follow the recent publication by the CIPD of Coaching and buying coaching services, which offers organisations advice on when to use a coach, how to choose the right coach and how to manage their services for maximum business impact.

Jessica Jarvis, CIPD Training, Learning and Development adviser and author of the guide, said: "Quality within the coaching profession can be hugely variable and this is where the buyers of coaching services can face difficulties. Organisations must take a more selective approach in order to sort the higher-quality coaches from the cowboys.

"Our 2004 training and development survey found coaching is the fastest growing training practice with over three-quarters of organisations now using coaching. It is becoming an increasingly popular tool in the promotion of learning and development, however organisations must ensure their coaches are appropriately trained in order to maximise the impact of coaching for their organisation."

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